Amazon Fire TV 50-inch Omni QLED series 4K (Newest gen) | UHD smart TV, Dolby Vision IQ, local dimming, hands free with Alexa

Price: £649.99 - £389.99
(as of Jul 10, 2025 05:24:22 UTC – Details)

Stunning 4K Quantum Dot Display (QLED): makes films, series and live sport pop in brighter, richer and more lifelike colours.
Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR 10 and HLG are also supported.
Picture-perfect brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in any room.
Bolder contrast: experience deeper darks and brighter whites with full-array local dimming in 48 individual zones to enhance contrast.
Fire TV Ambient Experience: turns your TV screen into a canvas for displaying artwork, personal photos, helpful Alexa widgets and more.
Watch what you want: stream hundreds of thousands of films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more.
Hands-free TV with Alexa: with built-in microphones, just ask to turn on the TV and find, launch and control content, so you can put down the remote.
Connect all your devices: use the 3 HDMI inputs to connect to satellite TV and video game consoles. The HDMI eARC lets you add audio equipment for enhanced sound.
Designed to protect your privacy: built with privacy protection and controls, including a switch that electronically disconnects the microphones.